Virgin Australia launches $145,000 lottery for passengers who book the middle seat

(CNN) — Offering neither a window view, nor easy access to the lavatory, the middle seat is indisputably the least desirable spot to sit on a flight.

In fact, only 0.6% of more than 7,500 voters polled prefer — or, perhaps more likely, accidentally voted for — the middle seat, according to a recent social media poll by Virgin Australia.

That number might soon go up if the airline’s scheme to get passengers to willingly book the dreaded middle seat is a success.

Virgin Australia has just launched the Middle Seat Lottery, a special raffle worth about AUD230,000 (or $145,000). And it’s only open to those who sit in the middle seat — voluntarily or involuntarily — during a flight.

“Virgin Australia is an airline that’s doing things differently and we are having a lot of fun coming up with exciting innovations to make every part of the travel experience

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